Startup Saturday April | Branding for Startups
Your brand is a powerful tool. One that can inspire and inform everything you do. From marketing, to development, to everyday business decisions.
“Branding” is not simply a name, a logo, a color palette or a tagline slogan - it’s the psychological force behind your business. Branding a company takes time, money, and experience. Small wonder it’s not exactly high on the priority list for most early-stage startups. A great brand is the reflection of an existing set of truths about your company, your values, your audience and you. Come listen to our speakers distill the brand process down for you, providing startups in Coimbatore a platform to discuss brand strategy, messaging, design thinking and more. .
One of India's most popular startup events, Startup Saturday is organized by Headstart Network Foundation , a non-profit organization on the mission to ‘Change the World through Entrepreneurship’. The event helps early stage startups and aspiring entrepreneurs by providing them with the guidance, mentorship and support that they need to turn their entrepreneurial dreams into reality.
At Startup Saturdays you can listen to successful entrepreneurs as they share inspiration and insights on launching and running a startup, get all your startup- related queries answered by them, and interact with a like-minded group of fellow entrepreneurs and startup enthusiasts, to further deepen your knowledge about the entrepreneurial ecosystem of India
Agenda
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04:00 PM
Introduction
04:15 PM
Introduction to NRI Startup India
04:30 PM
Panel Discussion on Branding for Startups
Archana Devdas, Design Strategist & Partner at Viamedia Strategy x Design.
Udhay Krishna, Entrepreneur & Creative Director of mypromovideos
Madhumitha Varadaraj, Design+Communications Consultant
Jey Anand, Brand Consultant & Creative Director at Happy Labs.
Sudhakar D, Faculty-Interaction Design at DJAD
SCD Balaji, Artpreneur, Illustrator, Contemporary Indian Folk Artist & Storyteller
05:30 PM
Q & A Session
05:45 PM
Demo/Elevator Pitch Session: Sportwalk
06:00 PM
Closing Remarks
Design+Communications Consultant
With 7 yrs of experience in the fields of Copywriting, Branding, Social media and Creative Direction, Madhumitha combines her forte in Language and Design across her work in Fashion & Lifestyle, Travel & Hospitality, Real Estate and Education.
Brand Consultant and Creative Director at Happy Labs
Jey Anand has a decade of experience ranging from Fashion & Textiles, Media & Entertainment, Healthcare & Hospitality, to Manufacturing & Export including projects for the Indian Armed Forces.
Entrepreneur and Creative Director of mypromovideos
Udhay is an Entrepreneur and Creative Director of mypromovideos a successful startup that makes explainer videos for companies around the world. He is also partner in a first of its kind agricultural startup called Paal which delivers fresh organic milk across Coimbatore.
Design Strategist and Partner at Viamedia Strategy x Design
Archana holds a post-graduate degree in Design Management from the London College of Communication. Her focus on design thinking methods have helped leverage unique solutions for clients across Retail, Govt, Oil & Gas and Healthcare sectors.
Faculty-Interaction Design at DJAD.
Sudhakar is a prolific industrial engineer, product designer, human-centered design evangelist and design thinker who has set up, consulted with and mentored innovation led organizations around India and abroad. He is currently Faculty-Interaction Design at DJAD.
Artpreneur / Illustrator / Contemporary Indian Folk Artist / Storyteller
SCD Balaji heads Atma Studios a Brand Design company in Coimbatore. He believes in the Guru-Sishya system is business and experiments with contemporary folk art with his team of talented artists.
Demo/Elevator Pitch
Sportwalk is a startup with the aim of breaking the monotony in sports media and merchandising through the concept of visual storytelling and cartoons.
Partners
Event Details
Avinashi rd,Peelamedu
Coimbatore - 641004
